Interior design has been increasingly seen as a way to express ones personality, needs and, above all, identity. Consumers and designer are now reclaiming their own identities and heritages in a reaction to our standardised mass consumer culture. Craftmanship and handmade traditions are therefore being revisited and treasured.

The ceramic industry is pushing the boundaries of technology in order to create new opportunities for customisation. Industrial and artisanal elements are raising the status of ceramic from a “simple” coating to an element capable of enriching environments with beauty and art.

Hand-painted tiles are reclaiming ancient traditions such as the ceramic tradition of Vietri (Italy) with its decorative patterns. While real hand-made tiles in terracotta are exploring the ancient technique of engobe and transparent shiny glaze to create unique pieces that evoke the beauty of nature.

New porcelain floors and wall tiles are also drawing inspiration from art, folklore and past craftsmanship skills to redefine contemporary interior design. In this context there is a highlight of graphic expressions and materials authenticity. We are also seeing tiles with stunning abstract motifs and tropical themes in hand-painted techniques, such as watercolour.

Self-expression is also driving the ceramic industry to draw inspiration from the fashion industry. The Italian company Target Group, for instance, is offering very customisable and hand-painted designs inspired by American designer and fashion icon Iris Apfel. The tile collections is inspired by Iris’s fabrics and jewels and by her daring combinations.